Brewer Unveils BrewED
Empowering Teams with Advanced Business Communications Training
BrewED is led by Brewer’s Founder and Managing Partner, Serina Tan (5th from left), and Partner, Natashia Jaya (6th from left). supported by a panel of external expert trainers: Edwin Koo, Marta Yuliana, Edward F. Dixon, Daniel Li, Nina Devouge, Tricia Goh, Vincent Leong, and Kae Fong Tay (from left to right).
Singapore, 23 January 2025 – Brewer, an award-winning APAC communications firm, proudly announces the launch of BrewED, a progressive training initiative designed to transform how teams communicate, connect, and lead in today’s fast-changing business world. Pronounced “brew-ed,” the name underscores its commitment on educating and empowering teams through advanced business communications training.
Building on Brewer’s proven track record in delivering impactful training programmes, BrewED equips teams with the essential skills to excel in collaboration, leadership and strategic communications. These competencies are crucial for the success in functions like sales, HR, marketing and public relations.
Bridging Communication Gaps to Drive Measurable Impact
Effective communication lies at the heart of organisational success. Research from Deloitte reveals that strong internal communications can boost employee engagement by up to 30%, leading to higher productivity and better outcomes. Despite this, many teams struggle to articulate ideas, influence stakeholders, and foster collaboration effectively. BrewED bridges these gaps with advanced training designed to deliver measurable outcomes.
“Great communication is what sets high performers apart. Even the best ideas can fall flat if they aren’t communicated clearly and convincingly,” said Serina Tan, Founder and Managing Partner of Brewer. “BrewED empowers teams—whether in leadership, sales, marketing, or HR—to communicate with clarity, inspire action, and achieve meaningful results.”
Brewer has successfully delivered training solutions to organisations such as The Trade Desk, SUSE, ST Engineering, CRIF, SMRT and Ngee Ann Polytechnic, helping teams refine their communications strategies, improve team dynamics, close sales and achieve their business objectives.
Comprehensive and Tailored Training Programmes
BrewED’s bespoke programmes address the unique challenges businesses face across industries, focusing on both outward-facing and internal communication needs.
“We’re honoured to collaborate with a distinguished panel of experts, each a leader in their field. Their advanced expertise—ranging from design thinking and sales mastery to ESG strategies, workplace dynamics, change management, and storytelling—takes our programmes far beyond the basics. Together, we deliver unparalleled depth and equip teams with the cutting-edge skills they need to thrive in today’s competitive landscape,” added Serina.
BrewED’s key offerings include:
- Leadership Communications
Empowering leaders to influence, inspire, and respond effectively through:- Executive Presence and Public Speaking
- Spokesperson and Media Training
- Crisis and Issues Communications
- Brand & Marketing Communications
Arming teams with tools to create compelling brand strategies and compelling narratives, including:- Emotional, Visual & Data Storytelling
- ESG Communications
- Design Thinking for Brand Strategy
- Sales Communications Excellence
Enabling sales professionals to connect, engage, and close deals with:- Persuasive Sales Messaging
- Effective Negotiation Skills
- Workplace & Change Communications
Supporting organisational resilience and collaboration through:- Conflict Resolution & Collaborative Negotiation
- Inclusive & Equitable Communications
- Change Management Communications
- Mental Wellbeing in the Workplace
- Train the Trainer Programme
Equipping in-house teams to sustain excellence with communications training skills.
Empowering Professionals at Every Level
BrewED’s programmes are designed to empower professionals at all levels—from C-suite executives to cross-functional teams—delivering practical tools participants can apply immediately to drive results, enhance stakeholder engagement, and elevate their overall impact. With an experienced panel of expert trainers, BrewED ensures accessibility and relevance across Asia’s diverse markets.
Take the First Step Toward Elevating Your Team’s Communications Skills
BrewED is now accepting engagements across Asia. Be among the first to equip your teams with advanced communications skills tailored to your organisation’s needs. For more information about BrewED and its expert trainers, refer to the appendix. Visit brewer.asia or get in touch with contact@brewer.asia to learn more about BrewED and schedule a consultation.
APPENDIX: BREWED’S EXPERT TRAINERS
BrewED is spearheaded by Serina Tan, Founder and Managing Partner of Brewer, an established communications leader, strategist and trainer with over two decades of experience advising regional and global organisations. Partnering her is Natashia Jaya, Brewer’s Indonesia lead, who brings deep expertise in communications consulting and training across diverse industries. Together, they lead BrewED’s core training programmes, ensuring strategic alignment and measurable impact for clients.
To meet specialised client needs, BrewED collaborates with a panel of distinguished external trainers, engaged on a case-by-case basis. These experts bring senior expertise in areas such as visual storytelling, leadership coaching, ESG, design thinking, and sales communications. BrewED’s expert trainers include:
- Edwin Koo: Founder of Captured, internationally-renowned documentary photographer and visual storytelling expert whose award-winning work has been showcased globally.
- Nina Devouge: High-performance leadership coach and founder of ELLEUMINATE, specialising in enabling women and senior executives to thrive through leadership development and personal growth.
- Kae Fong Tay: Strategy consultant and founder of Binomial Consulting, with over 20 years of experience advising C-suites on organisational transformation and long-term business impact.
- Edward F. Dixon: Global communications leader and founder of Sea Level Communications Strategies with over 30 years of experience in corporate strategy, sustainability, and stakeholder engagement across the U.S, Singapore and Saudi Arabia.
- Tricia Goh: Co-founder of Drawing Right, leverages visual strategies to reframe perceptions, enabling decision makers to tap into creative problem-solving skills to achieve more impactful business outcomes.
- Vincent Leong: Business storyteller, communications strategist and founder of Ground Control Communications. He brings expertise in shaping narratives for enterprise technology and industrial innovation businesses across Asia.
- Marta Yuliana: Seasoned communications professional with a strong background in banking and finance, specialising in sales training in Indonesia.
- Daniel Li: Award-winning corporate communications expert with extensive experience in media engagement, brand positioning, crisis management, and navigating the complexities of China’s market.