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Farewell to the PR Industry As We Knew It — And Hello to What’s Next
The year was 2002. I was a fresh graduate with a degree in English Language and Japanese Studies from the National University of Singapore. I grew up fascinated by advertising. I collected print ads for their personality and creativity. Some of my favourites included United
Farewell to the PR Industry As We Knew It — And Hello to What’s Next
The year was 2002. I was a fresh graduate with a degree in English Language and Japanese Studies from the National University of Singapore. I grew up fascinated by advertising. I collected print ads for their personality and creativity. Some of my favourites included United Colours of Benetton’s diversity and inclusion campaigns, The World Wildlife Fund’s Living Planet campaign and (don’t judge!) the iconic Guess and Swatch ads. I always assumed I’d end up in the ad world.
Brewer Named One of APAC’s Best Agencies by PRovoke Media
We’re thrilled to be named one of APAC’s Best Agencies by PRovoke Media!
Brewer Recognised as Agency of the Future at PRovoke Media’s 2025 Innovation SABRE Awards APAC
We’re proud to be named Agency of the Future by PRovoke Media’s 2025 Innovation SABRE Awards Asia-Pacific!
Brewer Wins PRCA APAC Consumer Award 2025!
Great things happen when purpose, creativity, and collaboration come together.
We’re proud that Brewer and our partner FleishmanHillard Indonesia have been recognised with the PRCA APAC Consumer Award 2025, alongside our client Danone – AQUA.
The award celebrates “100% Murni, 100% Petualangan Indonesia” — a nationwide campaign developed with Wonderful Indonesia and the Ministry of Tourism and Creative Economy, encouraging Indonesians to rediscover their own backyard through more mindful travel.
Brewer led strategic communications, and FleishmanHillard Indonesia took the lead on media engagement. Together, we brought the message to life — reaching youth audiences with a simple but powerful idea: protect what makes Indonesia so special.
With Danone-AQUA’s sustainability mission at the heart of it all, the campaign sparked national conversations around conscious travel, and drove strong engagement on the ground.
Thank you to the teams at Danone-AQUA and FleishmanHillard Indonesia for the trust and collaboration — and to everyone behind the scenes who brought this campaign to life.
Here’s to more meaningful work, and more adventures to come!
Building Resilience and Wellbeing in ST Engineering’s Corporate Communications Team
ST Engineering’s Corporate Communications department engaged Brewer for a mental wellbeing workshop designed to equip team members with essential self-care and resilience-building skills. Tailored for a high-demand work environment, the workshop provided practical strategies for managing stress and fostering sustainable mental health.
Pertamina Gas Nusantara: Solving Problems with Design Thinking
Pertamina Gas Negara (PGN), a subsidiary of Indonesia’s leading energy company, Pertamina, focuses on distributing and developing natural gas infrastructure across the country. Through the Pertamina Training and Consulting (PTC), PGN engaged us to conduct a problem-solving workshop to enhance employees’ skills across Indonesia. We introduced participants to design and analytical thinking frameworks, empowering them with fresh approaches to tackle complex challenges.
CRIF Plus Regional Sales & Messaging Communication Workshops
CRIF Asia, a leading provider of business information and analytics, planned to launch its new service, CRIF PLUS, across Indonesia, the Philippines, and Taiwan. To support the launch, Brewer delivered a sales messaging and communication workshop to help CRIF’s sales teams move beyond product features and build stronger client relationships while effectively upselling.
