Brewer Asia

CRIF Plus Regional Sales & Messaging Communication Workshops

CRIF Asia, a leading provider of business information and analytics, planned to launch its new service, CRIF PLUS, across Indonesia, the Philippines, and Taiwan. To support the launch, Brewer delivered a sales messaging and communication workshop to help CRIF’s sales teams move beyond product features and build stronger client relationships while effectively upselling.

The workshop focused on elevating the following skills of the sales team:

  • Storytelling and Emotional Connection
  • Building Client Relationships
  • Body Language and Non-Verbal Communication
  • Handling Difficult Questions
  • Upselling and Cross-Selling

Learning Outcomes

Brewer’s sales messaging and communication workshop helped CRIF Asia’s teams improve client engagement, resulting in immediate sales and fostering long-term relationship growth.

The workshop had immediate impact: sales teams successfully closed new deals after the launch of CRIF PLUS. Nearly 100% of participants reported that the training helped them approach selling in a more client-centred and effective way, improving their confidence in handling client interactions.

OUR ROLE

  • Integrated Launch Plan Development
    Created an integrated communication plan to launch the campaign in Indonesia, incorporating PR, social media, influencer partnerships, and paid media strategies. We worked closely with partner agencies to ensure seamless execution of the plan.
  • Narrative and Messaging Development
    Created the overarching “Not all Water is the Same” campaign narrative. We also developed messaging to highlight AQUA’s superiority, highlighting the brand’s commitment to delivering high-quality water and protecting Indonesia’s water sources.
  • Expert Engagement
    Built credibility by collaborating with hydrology and health experts, ensuring the message was grounded in science and resonated with the target audience.
  • Media Engagement
    Organised a closed-door editorial briefing with 14 top-tier editors to provide in-depth context on water quality issues in Indonesia. The campaign was officially launched with a media gathering, featuring a panel discussion with hydrology and health experts, and attended by over 50 journalists.