Brewer Asia

Pertamina Gas Nusantara: Solving Problems with Design Thinking

Pertamina Gas Negara (PGN), a subsidiary of Indonesia’s leading energy company Pertamina, sought to enhance problem-solving skills across its workforce. Through Pertamina Training and Consulting (PTC), PGN engaged Brewer to deliver a workshop focused on empowering employees with design and analytical thinking frameworks to tackle complex challenges.

Our Role

Brewer designed and facilitated a comprehensive workshop for 80 participants across Indonesia. We guided participants through collaborative exercises to identify key issues, and introduced the design thinking framework (empathise, define, ideate, prototype, test). We also integrated analytical thinking strategies to break down complex problems into actionable steps, encouraging data-driven decision-making.

Learning Outcomes

  • Successfully improved participants’ ability to define problems, apply design thinking for creative solutions, and use analytical frameworks for structured, data-driven outcomes.
  • Participants reported a significant boost in their problem-solving capabilities, enhancing both individual and team performance across PGN.

OUR ROLE

  • Integrated Launch Plan Development
    Created an integrated communication plan to launch the campaign in Indonesia, incorporating PR, social media, influencer partnerships, and paid media strategies. We worked closely with partner agencies to ensure seamless execution of the plan.
  • Narrative and Messaging Development
    Created the overarching “Not all Water is the Same” campaign narrative. We also developed messaging to highlight AQUA’s superiority, highlighting the brand’s commitment to delivering high-quality water and protecting Indonesia’s water sources.
  • Expert Engagement
    Built credibility by collaborating with hydrology and health experts, ensuring the message was grounded in science and resonated with the target audience.
  • Media Engagement
    Organised a closed-door editorial briefing with 14 top-tier editors to provide in-depth context on water quality issues in Indonesia. The campaign was officially launched with a media gathering, featuring a panel discussion with hydrology and health experts, and attended by over 50 journalists.