There are plenty of ways to describe the quality of work Serina produces. The best two ways to describe her work are homework and quality delivery. Solving the toughest challenges, one cannot just rely on experiences. Serina does her homework about the overall business, its vision and mission, the stakeholders, as well as the business problems that the organization seeks to resolve. Her diligence in getting her homework done makes her a subject matter expert. This helps to bridge the gaps in communication the ideas have. On top of that, it builds confidence with the stakeholders. Serina does not give empty promises. She delivers on time as well as with the best quality. Her ability to adapt to different industries and situations proves that she is willing to take on challenges beyond what she is comfortable with. All in all, she has a great understanding of how PR works in the SEA region.