Daniel Li
Senior Trainer
China

Based in China, Daniel Li is an award-winning corporate communications expert with over 13 years of experience in developing integrated solutions that protect and promote brands on the corporate level.

Daniel is a hands-on force behind various successful cases, from empowering global brands at CIIE to managing the 3.15 Gala crisis, from creating the hottest Weibo topics to doubling WeChat followers within six months, from introducing global brands to China market to promoting Chinese brands to the world. With rich practical experience and communication methodologies, Daniel has been successfully empowering senior leaders from top brands in various areas to communicate better in front of Chinese media and also in their daily work.

Prior to Brewer, Daniel was Regional Vice President, China at global agency Allison+Partners (now Allison Worldwide), responsible for the operations and growth in China. Under his leadership, he’s built a team of over 30 professionals from 1 client and three full-time employees, and multiplied his own business tenfold within 5 years. He’s experienced in building the connection and collaboration between China and other global markets to closely provide global communications service with clients at home and abroad.

Daniel has been invited as a judge of APAC Sabre Awards and is also an award-winning professional, winning the Silver Award in Technology areas at PR Awards Asia 2023, 2020 In2 Sabre Awards Best Use of Asian Social Platforms, and 2021 APAC Sabre Awards Consumer Sector nomination.
Daniel starts his career at with Burson-Marsteller (now Burson), providing corporate communications services for a variety of agency clients including corporate brands, government organisations and NGOs. He graduated from the Dongbei University of Finance and Economics with double bachelor’s degrees in management and art. He is fluent in Mandarin Chinese and English.