Brewer Asia

Nin Jiom: Launching NJHealth NMN as a New Era in Healthy Ageing

As part of its evolution into science-backed wellness, heritage brand Nin Jiom unveiled its NJHealth NMN 20000mg supplement at the “Unlock Healthy Longevity” Conference, hosted by NUS Yong Loo Lin School of Medicine. Brewer was appointed to lead the integrated communications strategy, elevating this milestone launch into a bold brand statement.

We crafted a compelling narrative that bridged Nin Jiom’s traditional roots with its modern health ambitions, developing leadership presentation materials and managing the entire product showcase – from booth design to premium sourcing. We also led an earned and paid media campaign and captured the event through photography and a post-launch video to create usable assets for ongoing brand building.

Results & Impact

  • A striking visual presence that stood out at the conference and drew strong on-ground engagement.
  • Securing wide coverage including an exclusive with Lianhe Zaobao, Singapore’s leading Chinese daily.
  • The campaign firmly positioned Nin Jiom as a serious player in the healthy ageing space and created a springboard for future growth in Singapore and beyond.

OUR ROLE

  • Integrated Launch Plan Development
    Created an integrated communication plan to launch the campaign in Indonesia, incorporating PR, social media, influencer partnerships, and paid media strategies. We worked closely with partner agencies to ensure seamless execution of the plan.
  • Narrative and Messaging Development
    Created the overarching “Not all Water is the Same” campaign narrative. We also developed messaging to highlight AQUA’s superiority, highlighting the brand’s commitment to delivering high-quality water and protecting Indonesia’s water sources.
  • Expert Engagement
    Built credibility by collaborating with hydrology and health experts, ensuring the message was grounded in science and resonated with the target audience.
  • Media Engagement
    Organised a closed-door editorial briefing with 14 top-tier editors to provide in-depth context on water quality issues in Indonesia. The campaign was officially launched with a media gathering, featuring a panel discussion with hydrology and health experts, and attended by over 50 journalists.