Brewer Asia

Strategic Communications Workshop for
Ngee Ann Polytechnic

Brewer conducted a strategic communications workshop for Ngee Ann Polytechnic, aimed at helping its corporate communications division adapt to their evolving roles. The session covered the transition from traditional PR to integrated communications, the strategic use of AI, and the power of combining emotional and data-driven storytelling.

Workshop Highlights

  • Defining communications goals and aligning strategies with desired outcomes.
  • Exploring blending channels and strategies for cohesive, impactful campaigns in today’s fast-changing landscape.
  • Learning how to integrate AI to improve agility and enhance communication efforts while maintaining the essential human touch.
  • Combining authentic, data-backed narratives to build trust and deep connections with audiences.s
  • Moving beyond engagement metrics to measure real organisational impact and ensure continuous improvement.

Learning Outcomes

This workshop helped participants rethink their communications approach, shifting from tactical thinking to solving organisational challenges and achieving goals through strategic communications. Three months after the workshop, participants reported greater proficiency in integrating AI into their work and effectively applying the strategic communications framework.

OUR ROLE

  • Integrated Launch Plan Development
    Created an integrated communication plan to launch the campaign in Indonesia, incorporating PR, social media, influencer partnerships, and paid media strategies. We worked closely with partner agencies to ensure seamless execution of the plan.
  • Narrative and Messaging Development
    Created the overarching “Not all Water is the Same” campaign narrative. We also developed messaging to highlight AQUA’s superiority, highlighting the brand’s commitment to delivering high-quality water and protecting Indonesia’s water sources.
  • Expert Engagement
    Built credibility by collaborating with hydrology and health experts, ensuring the message was grounded in science and resonated with the target audience.
  • Media Engagement
    Organised a closed-door editorial briefing with 14 top-tier editors to provide in-depth context on water quality issues in Indonesia. The campaign was officially launched with a media gathering, featuring a panel discussion with hydrology and health experts, and attended by over 50 journalists.