Strategy That Sells – Thinking Strategically in Sales
Brewer conducted a workshop for the Mediacorp commercial team as part of its L&D programme to strengthen strategic thinking and elevate client engagement.
The half-day session, Strategy That Sells, brought together over 70 participants for an immersive learning experience. The workshop helped participants move beyond tactical pitching to adopt a more strategic, consultative approach in client conversations.
Participants reported stronger strategic confidence, sharper client insights, and immediate application of the frameworks in their proposals and campaign reviews.
Workshop Highlight:
- Strategic Thinking in Sales – Moving from solution selling to business partnering
- Dissecting the Client Brief – Uncovering real problems, goals, and decision drivers
- The Double Diamond Framework – Turning insights into strategy and action
- Differentiation in Action – Crafting a “Why Mediacorp?” story that stands out
- Group Challenge – Applying frameworks to a live-style brief with peer feedback
Results & Impact:
The workshop received highly positive feedback:
- 96% of respondents found it relevant to their work
- 96% of respondents felt confident applying what they learned
- Participants valued the hands-on practice, group work, and real-world briefs
- The Double Diamond design-thinking tool was cited as a standout framework