CASE STUDIES
Client Focused, Results Driven
Our clients are at the heart of everything we do. We offer insightful, creative and tailored solutions to help our clients stay ahead of the curve.
Our seasoned and highly experienced team are highly personable and client focused. Trust us to go the extra mile for. you.
We believe in the power of collaboration and take pride in building long-term client-agency partnerships. Instead of saying ‘yes’ to everything, we adopt a consultative, discussive approach to derive the best possible outcomes.
Being a nimble agency with a progressive mindset, we are always looking to push the boundaries to elevate the communications industry.
Brewer
Danone-AQUA - Empowers 270 Million Indonesians with Safe Drinking Water Knowledge
Indonesia faces a severe drinking water challenge, highlighted by the 2020 Household Drinking Water Quality Study by the Ministry of Health. Seven out of ten households consume E.coli-contaminated water, while only a mere 11.9% have access to safe drinking water.
In response to this pressing issue, Danone-AQUA, Indonesia’s pioneering bottled water company, partnered with Brewer to launch a strategic communications campaign, with the objective of educating the public that not all water is the same and reaffirm Danone-AQUA’s commitment to providing safe drinking water for Indonesians.
OUR ROLE
- Integrated Launch Plan Development
Created an integrated communication plan to launch the campaign in Indonesia, incorporating PR, social media, influencer partnerships, and paid media strategies. We worked closely with partner agencies to ensure seamless execution of the plan. - Narrative and Messaging Development
Created the overarching “Not all Water is the Same” campaign narrative. We also developed messaging to highlight AQUA’s superiority, highlighting the brand’s commitment to delivering high-quality water and protecting Indonesia’s water sources. - Expert Engagement
Built credibility by collaborating with hydrology and health experts, ensuring the message was grounded in science and resonated with the target audience. - Media Engagement
Organised a closed-door editorial briefing with 14 top-tier editors to provide in-depth context on water quality issues in Indonesia. The campaign was officially launched with a media gathering, featuring a panel discussion with hydrology and health experts, and attended by over 50 journalists.
RESULTS
The campaign achieved significant media engagement, generating over 106 million impressions that greatly amplified its reach and impact. Media engagement demonstrated a unanimous consensus on the importance of public education regarding water quality, further emphasising the campaign’s relevance. Additionally, there was a notable positive shift in public perception, sparking important conversations and motivating Indonesians to prioritise water quality in their purchasing decisions.
Generating Awareness and Interest for Spotlight Retail Group's Plaza Singapura Store Relaunch
Spotlight Retail Group aimed to create buzz and anticipation for its multi-million dollar store relaunch in Singapore. Brewer was tasked with raising awareness among the general public to maximise attendance and engagement.
Brewer executed a comprehensive strategy by engaging a diverse range of hobbyist, home décor, and parenting influencers and media outlets. We also organised a pivotal interview with flagship news daily The Straits Times for CEO Quentin Gracanin and two of the store’s longest-serving staff to share Spotlight’s amazing culture and business plans in the region.
OUTCOMES
7 MILLION INDIVIDUALS
reached across media, online, and social platforms, and garnered over 2,000 social media reactions, showcasing strong online engagement.
ORGANISATIONAL IMPACT
The campaign also generated enthusiasm for Spotlight’s expansion plans, leveraging the relaunch to highlight growth, and building new media and influencer relationships bolstered brand credibility and authority.
Building Alora Paints' Communications Foundation for Sustainable Value Proposition
Alora Paints, a newly launched and forward-thinking ecommerce startup offering environmentally-friendly painting solutions, aimed to create brand awareness about their launch. Brewer undertook the challenge of creating a communications programme from scratch. Our efforts revolved around achieving two core objectives:
- Laying a strong communication foundation to effectively engage new homeowners, media, professionals, and sustainability advocates
- Conveying Alora’s environmental value proposition for both professionals, homeowners and sustainability advocates
RESULTS AND IMPACT
- 52 Million Impressions
- 100% Key Message Delivery across 100% of Alora’s Tier 1 media targets (print, broadcast and digital)
- 30% Social Engagement Rate
- Lead Generation and Partnerships
- Enhanced Brand Awareness
Launch of Nin Jiom's NJHealth NMN Supplement
Nin Jiom, a heritage brand headquartered in Hong Kong, launched its NJHealth NMN 20000mg healthy ageing supplement at the “Unlock Healthy Longevity” Conference. The conference was hosted by NUS Yong Loo Lin School of Medicine. Brewer spearheaded the integrated communications strategy for this milestone launch.
OUR ROLE
- Content and Narrative Development
Crafted messaging aligning NJHealth NMN with Nin Jiom’s wellness legacy and focus on healthy ageing. We also developed the senior leadership presentation for the conference. - Event Management
Coordinated all logistics for the product launch at the medical conference, designing and producing the event booth and sourcing premiums and event materials aligned with the brand identity. - Media Engagement
Executed a media strategy that included both paid and earned channels, securing broad coverage and an exclusive interview with Lianhe Zaobao, Singapore’s flagship Chinese daily, to maximise visibility. - Photography and Video Production
Captured the event’s highlights through visual storytelling, producing photos and a post-event video for future marketing use.
RESULTS
The attractive booth we built gained significant attention during the conference and attracted visitors, being the most eye catching. Media coverage secured positioned Nin Jiom as a leader in the healthy ageing market, paving the way for growth in Singapore and beyond.
The visually striking booth captured significant attention at the conference, drawing numerous visitors. Media coverage positioned Nin Jiom as a leader in healthy ageing, establishing a foundation for expansion in Singapore and beyond. Brewer’s comprehensive launch management—from messaging to media—set Nin Jiom on a path to continued success in the wellness sector.
PharmaEssentia – Spotlighting the Importance of Blood Tests in Preventative Health
PharmaEssentia, a global cancer therapy innovator, launched BESREMi®, the first Health Sciences Authority-approved treatment in Singapore for Polycythaemia Vera (PV), a rare blood cancer affecting 0.01% of the population. Brewer led the integrated communications strategy to raise awareness and promote early detection through simple blood tests.
CHALLENGES
Due to the rarity of PV, public awareness was low, leading to delayed diagnoses and severe complications. Brewer’s mission was to educate the public and encourage early testing through clear and accessible messaging.
However, Singapore’s compact media environment, which tends to prioritise broader health issues, posed challenges in securing earned media coverage for such a niche health topic. Additionally, patient anonymity limited our ability to share personal stories.
OUR ROLE
Brewer managed the entire communications campaign, including:
- Messaging Development – Crafted messaging that emphasised early detection and the role of preventive blood tests.
- Content Creation – Developed a press release and an infographic explaining PV symptoms, risks, and the importance of early diagnosis.
- KOL Engagement – Collaborated with healthcare experts and a local support group to lend credibility to the campaign.
- Media Engagement – Secured via earned media engagement, a 3-part educational series in flagship Chinese dailies Lianhe Zaobao and ShinMin Daily, amplified through social channels reaching over 1 million followers. Arranged an interview during prime time on Capital 95.8FM, extending awareness to diverse audiences. Combining a paid and earned approach, we also distributed content to mainstream and healthcare media.
RESULTS
The campaign reached over 2 million people, significantly raising awareness about PV and early blood tests. In an increasingly paid media landscape, the earned coverage built essential trust and credibility, fostering a deeper understanding of PV. This impactful exposure laid a strong foundation for continued education and highlighted the value of earned media in public health messaging.
Danone – AQUA: Launch of 100% Pure, 100% Indonesian Adventure Campaign
With its captivating natural wealth, Indonesia’s tourism industry holds immense potential. However, there is a need to ensure that tourism development is balanced with efforts to maintain environmental sustainability.
In light of this, AQUA and Wonderful Indonesia (Ministry of Tourism and Creative Economy of the Republic of Indonesia) have launched the “100% Pure, 100% Indonesian Adventure” campaign. This campaign offers Indonesian customers a chance to win a trip to one of four priority tourism destinations—Labuan Bajo, Wakatobi, Lake Toba, and Mandalika—by purchasing any AQUA products and participating in a raffle. Winners will not only discover these breathtaking destinations but also participate in clean-up activities aimed at addressing the waste management issues in Indonesia’s tourism sector. Running over four months, the campaign encourages eco-friendly travel and aims to promote Indonesia’s natural wonders for future generations.
Challenge
Due to the four-month duration of the campaign and the goal of maximising consumer participation, Brewer was tasked with ensuring a “big bang” launch, supported by various ongoing initiatives to keep consumers engaged throughout the campaign.
OUR ROLE
- Integrated Launch Plan Development
Developed an integrated launch plan for the campaign, incorporating paid content, earned media engagement, social and influencers engagement, and owned content to promote the campaign.
- Content and Narrative Development
Developed the overarching narrative and relevant content for the campaign such as media materials, briefing book, talking points, articles and others.
- Media Launch Event Coordination
Organised a press conference to kick off the campaign in Labuan Bajo, inviting journalists from Jakarta. The event, attended by the Minister of Tourism and Creative Economy of the Republic of Indonesia, included tours to showcase the beauty of Labuan Bajo as well as a beach clean-up activity led by the Pandawara Group.
RESULTS
The campaign garnered significant media coverage and sparked online conversations, reaching an audience of over 42 million through secured media coverage, all of which carried 100% positive sentiment. It also effectively showcased AQUA’s commitment to providing quality hydration and environmental protection while highlighting the brand’s collaboration with local governments and communities in various tourist destinations through clean-up activities.
Unifying CRIF’s Brand Identify Across Asia
CRIF Asia, an international business information and analytics company, aimed to unify its brand identity across multiple Asian markets to overcome identity challenges stemming from its diverse acquired entities. The goal was to create a consistent brand image, enhance employee unity, and improve client engagement, ultimately reinforcing CRIF’s position as a trusted leader in business analytics and information services.
Challenge
CRIF Asia faced fragmentation in brand identity due to varied acquisitions and lacked foundational branding and messaging guidelines. Brewer’s task was to build a cohesive brand from scratch, ensuring consistency, employee alignment, and enhanced client relationships across Asia.
OUR ROLE
- Messaging and Brand Development
Led a workshop with senior management to craft CRIF’s key messages, value proposition, and brand guidelines, setting a unified standard.
- Employee Advocacy Programme
Launched the “CRIFers” program to foster pride and alignment with CRIF’s brand, creating brand champions in each office.
- Thought Leadership
Developed brand assets, conducted executive storytelling sessions, and initiated thought leadership campaigns to strengthen CRIF’s regional presence.
RESULTS
- Cohesive Brand Identity: Established a unified brand image for CRIF Asia, enhancing its market leadership.
- Improved Business Results: The cohesive brand and improved client satisfaction contributed to increased revenue.
- Engaged Workforce: The “CRIFers” programme fostered a motivated workforce, boosting productivity and innovation.
BrewED
Strategic Communications Workshop for Ngee Ann Polytechnic
Brewer conducted a strategic communications workshop for Ngee Ann Polytechnic, aimed at helping its corporate communications division adapt to their evolving roles. The session covered the transition from traditional PR to integrated communications, the strategic use of AI, and the power of combining emotional and data-driven storytelling.
WORKSHOP HIGHLIGHT
- Start with the End Goal in Mind
Defining communications goals and aligning strategies with desired outcomes.
- Evolve from PR to Integrated Communications
Exploring blending channels and strategies for cohesive, impactful campaigns in today’s fast-changing landscape.
- Harness AI in Communications
Learning how to integrate AI to improve agility and enhance communication efforts while maintaining the essential human touch.
- Emotional and Data-Driven Storytelling
Combining authentic, data-backed narratives to build trust and deep connections with audiences.
- Measure Impact, Not Just Outputs
Moving beyond engagement metrics to measure real organisational impact and ensure continuous improvement.
LEARNING OUTCOMES
This workshop helped participants rethink their communications approach, shifting from tactical thinking to solving organisational challenges and achieving goals through strategic communications. Three months after the workshop, participants reported greater proficiency in integrating AI into their work and effectively applying the strategic communications framework.
CRIF Asia – Sales Messaging and Communication Workshop
CRIF Asia, a leading provider of business information and analytics, planned to launch its new service, CRIF PLUS, across Indonesia, the Philippines, and Taiwan. To support the launch, Brewer delivered a sales messaging and communication workshop to help CRIF’s sales teams move beyond product features and build stronger client relationships while effectively upselling.
WORKSHOP HIGHLIGHTS
- Storytelling and Emotional Connection
Sales teams learned how to use storytelling to create emotional connections with clients, aligning CRIF PLUS with specific client needs and challenges.
- Building Client Relationships
The workshop emphasised empathetic communication, guiding teams to shift from transactional selling to consultative, relationship-focused conversations.
- Body Language and Non-Verbal Communication
Salespeople were trained to enhance their body language skills to strengthen client trust and engagement during meetings.
- Handling Difficult Questions
Participants were equipped with techniques to confidently tackle difficult questions while maintaining positive client relations.
- Upselling and Cross-Selling
Brewer provided strategies for identifying upselling opportunities and presenting additional value to clients.
LEARNING OUTCOMES
Brewer’s sales messaging and communication workshop helped CRIF Asia’s teams improve client engagement, resulting in immediate sales and fostering long-term relationship growth.
The workshop had immediate impact: sales teams successfully closed new deals after the launch of CRIF PLUS. Nearly 100% of participants reported that the training helped them approach selling in a more client-centred and effective way, improving their confidence in handling client interactions.
Pertamina Gas Nusantara – Problem Solving with Design & Analytical Thinking Workshop
Pertamina Gas Negara (PGN), a subsidiary of Indonesia’s leading energy company, Pertamina, focuses on distributing and developing natural gas infrastructure across the country. Through the Pertamina Training and Consulting (PTC), PGN engaged us to conduct a problem-solving workshop to enhance employees’ skills across Indonesia. We introduced participants to design and analytical thinking frameworks, empowering them with fresh approaches to tackle complex challenges.
WORKSHOP HIGHLIGHTS
- Storytelling and Emotional Connection
Sales teams learned how to use storytelling to create emotional connections with clients, aligning CRIF PLUS with specific client needs and challenges.
- Building Client Relationships
The workshop emphasised empathetic communication, guiding teams to shift from transactional selling to consultative, relationship-focused conversations.
- Body Language and Non-Verbal Communication
Salespeople were trained to enhance their body language skills to strengthen client trust and engagement during meetings.
- Handling Difficult Questions
Participants were equipped with techniques to confidently tackle difficult questions while maintaining positive client relations.
- Upselling and Cross-Selling
Brewer provided strategies for identifying upselling opportunities and presenting additional value to clients.
LEARNING OUTCOMES
Brewer’s sales messaging and communication workshop helped CRIF Asia’s teams improve client engagement, resulting in immediate sales and fostering long-term relationship growth.
The workshop had immediate impact: sales teams successfully closed new deals after the launch of CRIF PLUS. Nearly 100% of participants reported that the training helped them approach selling in a more client-centred and effective way, improving their confidence in handling client interactions.
Building Resilience and Wellbeing in ST Engineering’s Corporate Communications Team
ST Engineering’s Corporate Communications department engaged Brewer for a mental wellbeing workshop designed to equip team members with essential self-care and resilience-building skills. Tailored for a high-demand work environment, the workshop provided practical strategies for managing stress and fostering sustainable mental health.
WORKSHOP HIGHLIGHTS
- Understanding Self-Care
Explored self-care essentials, debunking myths and highlighting its role in mental wellbeing.
- Identifying Signs of Stress
Taught participants to recognise signs of stress and burnout common in corporate communications, enabling proactive response.
- Mindfulness Techniques
Practical mindfulness exercises helped the team manage stress, improve focus, and maintain emotional balance.
- Stress Management Strategies
Provided techniques to handle high-stakes projects and deadlines while preserving mental health.
- Practical Implementation
Each participant left with actionable self-care practices to integrate into daily routines, supporting ongoing mental and emotional health.
LEARNING OUTCOMES
The workshop empowered team members with a deeper understanding of self-care and stress management, fostering a proactive approach to mental wellbeing and contributing to a balanced, supportive workplace culture at ST Engineering.
